About Me
Some people find their way to a place. I found my way back to one.
Between the ages of five and eight, Woodstock was my home. My grandmother and I would spend our days on the Square — heads tilted, ears open, learning to tell a robin from a wren by nothing more than their song. We'd reward ourselves with ice cream and settle onto the benches to watch the town go by: the shopkeepers, the neighbors, the quiet, wonderful bustle of a community that knew itself.
I carried those memories with me for decades. And when I moved back as an adult, the magic was still here — a little older, a little changed, but unmistakably Woodstock.
That's what led me to start Big Brain Marketing.
Because I know what these businesses mean to a town like ours. I've sat on those benches. I've watched this Square breathe. And I've spent my career — across corporate marketing and the gritty, beautiful work of building my own business — learning exactly what it takes to help a brand grow with intention!
As a Fractional Chief Marketing Officer (CMO) I bring that full toolkit to Woodstock's small business owners: strategic leadership, real relationships, and a deep, personal investment in seeing this community thrive.
I live here with my husband and our beautiful blended family and Woodstock continues to bring magic to every day.
When you work with me, you're not hiring an outside consultant. You're working with a neighbor.
My Journey
2007
Opened my first small business as a family photographer
2017
Began working in McHenry County as a Marketer
2021
Officially became a homeowner and neighbor in Woodstock
Today
Celebrating over 15 years of working in Maketing
🎉
Marketing isn't something I do to your business. It's something we build together — because you know your customers, your craft, and your story better than anyone.
My job is to bring the strategy, the structure, and the big-picture thinking that helps all of that shine.
When we work together, you're not handing things off and waiting for a report. You're gaining a thought partner who shows up, asks good questions, listens carefully, and builds alongside you. I want to understand what makes your business tick — and what makes your customers come back.
Woodstock is a town where the people and the businesses they love lift each other up. I believe in that deeply.
When I work with local business owners, I'm always thinking about the broader community ecosystem — the connections that can be made, the collaborations that make sense, the rising tide that lifts every boat on the Square.
That's the kind of marketing I believe in: human, rooted, and built to last.
